CJ Ramos / Senior Copywriter + Creative Strategist
I makebrandssound likesomebody.
Award-winning copywriter, creative strategist and professional overthinker of headlines.
Voices on file
- American Express
- Disney
- eBay
- Humana
- High Point University
- ClickFunnels
Different voices. Same job: make somebody care.
01 — The Work
Different brands. Different voices. Same job.
Make somebody care. Ten projects. Ten different rooms.
Featured work
More work
02 — Range
Same writer.
Very different rooms.
American Express
03 — Unfiltered
The wall.
No strategy decks. No case studies. Just lines.
04 — Voice Test
Same product. Five voices.
Voice isn't what you say. It's who it sounds like.
The product
One white sneaker.
The voice
Luxury
Same shoe. Same features. Different person talking.
05 — Copy Playground / 24 handwritten responses, zero random generation
Give me a product.
One product.
Different voice.
Different way in.
The product is rarely the hard part.
Finding the human angle is.
“That’s where the copy starts.”
Pick two things. See what changes.
01Pick a product
02Pick a voice
Sweater × Funny
Curated copy / not AI-generated
Same thinking.
Different aisles.
Retail
Picture day is tomorrow.
Panic is optional.
Fashion
The wedding is Saturday.The dress is apparently “not it.”
Home
Your couch has survivedthree kidsand one very bad idea.
Travel
The plan was to relax.The story had other plans.
Food
Dinner needs an answerby 6:12.
Entertainment
Tomorrow youis going to be tired.Tonight you doesn’t care.
Find the human truth.
Find the line.
Build from there.
“That’s usually where it starts.”
07 — The Receipts
Creativity is nice.
Results are nicer.
- Gold
- 2025 DotCOMM Gold Award for Copywriting
- $100M+
- Attributed client revenue
- 2.4M
- American Express Serve subscribers added in four months
- 100M+
- eBay campaign views
- 620K
- Tencent Games installs in 10 months
- 70%
- Improvement in click-through performance on selected High Point University work
08 — About
The person behind the red pen.
I’m CJ Ramos — an award-winning senior copywriter, creative strategist and marketer whose career has moved through some unusual rooms: from reading scripts at The Walt Disney Company to developing campaigns for American Express, eBay, Humana and High Point University.
I combine storytelling, customer psychology, brand strategy and conversion thinking to create ideas people notice — and language people remember. Open to senior copywriter and creative strategist roles, full-time or contract, in Milwaukee or remote.
Better.
On the record
- 2025 DotComm Gold Award — Copywriting
- Certified Digital Marketing Professional — Digital Marketing Institute
- Professional Certified Marketer — American Marketing Association
- Board of Advisors — Milwaukee Area Technical College
- Former Communications Chair — American Marketing Association
Yes, I use AI.
I also train it how to write.
I work with AI-generated copy professionally, evaluating voice, clarity, structure, audience fit and whether the writing actually does its job.
The point isn’t to replace judgment.
It’s to sharpen it.
So does spellcheck. The difference is knowing what to keep.
AI Copy Evaluation / Editorial Judgment / Brand Voice / Writing Quality
AI is part of the creative process, not the creative director.
I use it for ideation, exploration, research, variations, synthesis and faster creative workflows — the same way I’ve always used stacks of legal pads, just with fewer trees involved.
Judgment, brand voice, taste and editorial standards stay human. A model can hand you forty options. Knowing which one is the line is still the job.
09 — Let's make something
Let's make something people remember.
Or, at minimum, something nobody calls “fine.”