CJ Ramos / Selected work

Different brands.
Different voices.
Same job.

Make somebody care.

Big ideas.Small subject lines.Everything in between.

Campaign concepts, brand voice, email, digital, broadcast and the occasional sentence somebody forwards to a coworker.

01

High Point University

Writing for someone else without sounding like someone else.

Executive Voice / Ghostwriting / Higher Education / Email

Understand how one person sees the world. Then get out of the way.

This is where story meets response.

View project →

Writing for someone elsewithout sounding like someone else.

High Point University

02

American Express

Every Business Has a Reason.

Brand Platform / OOH / Financial Services / Email

New portfolio concept

Real client relationship. New creative execution.

Every business begins with someone making a bet before anyone else believes it.

View project →

Every business startswith a reason.

American Express

03

Tide

Life Leaves a Mark.

CPG / Humor / Campaign / Email

New portfolio concept

Real client relationship. New creative execution.

The mess isn’t the failure. It’s the evidence.

That’s the line.

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Grass stains: 0Great Saturday: 1

Tide

04

Toyota

Go Where the Story Is.

Broadcast / Brand Campaign / Automotive

New portfolio concept

Real client relationship. New creative execution.

Nobody tells stories about the Saturday they almost went somewhere.

Better.

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You can’t havea road storywithout the road.

Toyota

Your couch has never once said, “You had to be there.”

05

Kaplan

You’re Starting From Experience.

Direct Response / Education / Adult Learner

New portfolio concept

Real client relationship. New creative execution.

Experience isn’t a gap in the résumé. It’s the curriculum.

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18-year-old youhad more free time.Current youhas better reasons.

Kaplan

06

StarVista LIVE

The Songs Never Left.

Travel / Entertainment / Direct Response

New portfolio concept

Real client relationship. New creative execution.

Some songs don’t just stay in your memory. They store it.

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Some vacationstake you somewhere new.This one takes yousomewhere you remember.

StarVista LIVE

07

eBay

Someone Is Looking for Exactly That.

Retail / Marketplace / Humor

New portfolio concept

Real client relationship. New creative execution.

One person’s oddly specific object is another person’s finally.

Keep this.

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To you:a box in the garage.To someone in Ohio:finally.

eBay

The thing you can’t find. That is kind of our thing.

08

Humana

Healthcare Has Enough Big Words.

Print / Brand Trust / Healthcare

New portfolio concept

Real client relationship. New creative execution.

Clarity is a form of care.

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You shouldn’t needa medical degreeto understandyour healthcare.

Humana

09

The Walt Disney Company

Before I Wrote Ads, I Read Stories.

Story Development / Narrative / Creative Judgment

Every brand problem is a story problem wearing a business suit.

Keep this.

View project →

Before I wrote ads,I read stories.

The Walt Disney Company

10

Tencent Games

The Game Ends. The World Doesn’t.

Gaming / Global Brand / Community

New portfolio concept

Real client relationship. New creative execution.

A match lasts twenty minutes. The world around it lasts years.

View project →

You logged off.The group chat didn’t.

Tencent Games

Twenty minutes to play. Three years to argue about it.