StarVista LIVE
The songs never left.Neither did you.
Category
Travel / Entertainment / Direct Response
Campaign platform
The songs never left.Neither did you.
New portfolio concept
Real client relationship. New creative execution.
Strategic idea
Music cruises aren’t selling cabins. They’re selling temporary transportation back to a version of yourself attached to a song.
Make nostalgia feel alive instead of old.
Creative device
Memory is the destination.
Inbox version
Subject line
Remember who you were when this song came on?
Somewhere in the first four seconds, you will.
The songs never left.
You probably don’t remember what you had for dinner three Thursdays ago.
But play the first four seconds of the right song?
Suddenly you know exactly where you were.
Who was sitting next to you.
What you were driving.
Who you were trying very hard not to look at.
Music is strange that way.
It doesn’t just stay in your memory.
It stores it.
For one week, we’re putting those songs, those artists and thousands of people who know every word on the same ship.
The ocean is included.
The time machine is the music.
The songs never left.
StarVista LIVE
Come back with us
“It doesn’t just stay in your memory. It stores it.”
Execution 01 — print
Hero executionSome vacationstake you somewhere new.This one takes yousomewhere you remember.
StarVista LIVE.
Execution 02 — digital — out of home
Seven nights.Every word.
StarVista LIVE.
Two people dancing like it’s a decade ago.
Placement — city centre, night.
Creative rationale
Cruise marketing sells the ship. Nostalgia marketing sells the year.
This sells the four seconds before the chorus — the only part of the trip the audience already owns.